7 Questions Conference Organizers should ask themselves about their events

2 camera live webcast
  1. Are you frustrated at the amount of time and effort that goes into putting the presentations together, for them only to be seen and heard once by an audience limited to the number of seats you can squeeze in the room?
  2. Do you want to engage a remote audience who cannot or will not physically attend your event?
  3. Do you believe that there is inherent value in the knowledge and expertise contained in your presentation content that you should be recording?
  4. Do you want to reduce the cost of your event? Of course this needn’t be limited to hard cash; you may be looking to reduce the environmental price tag too.
  5. Do you want to enhance the experience of delegates by giving them access to recordings of the sessions?
  6. Are you trying to find new ways to retain and recruit members?
  7. Are you looking for new ways to generate revenue for your organization?

If you answered yes to any of these, then you should be talking to us about recording and webcasting your next conference, congress, seminar or presentation.

Why? Because we have a straightforward, proven and affordable solution to all of these problems.

Please get in touch, or simply fill in the form.

BeThere Global Danish website

Mick Jelsdal Jørgensen and Sebastian Schröder

Following the news in February that we were establishing our first foothold in continental Europe with the appointment of Mick Jelsdal Jørgensen and Sebastian Schröder (both pictured above) of Northern Equity Partners, based in Copenhagen, as Sales Agents operating in Scandinavia and Germany, we are delighed to announce the launch of a dedicated Danish website to further support this growth.

Fremad og opad! (That’s ‘onwards and upwards’ – I hope!)

7 reasons to web broadcast your conference

BeThere Global live webcast

For those involved in organizing workshops, seminars, conferences and congresses… in fact pretty much any kind of face to face event, here are seven compelling reasons why you might want to web broadcast your event.

  1. You are frustrated at the amount of time and effort that goes into putting the presentations together, for them only to be seen and heard once by an audience limited to the number of seats you can squeeze in the room.
  2. You want to engage a remote audience who cannot or will not physically attend your event.
  3. You believe that there is inherent value in the knowledge and expertise contained in your presentation content that would benefit a wider audience.
  4. You need to reduce the cost of your event; financial and/or environmental.
  5. You want to enhance the experience for delegates by giving them access to recordings of the sessions to view afterwards and share with colleagues.
  6. You would like to generate additional revenue for your organization through selling access to your web broadcasts or through sponsorship.
  7. You see an opportunity to build a library of assets to benefit your staff / customers/ members.

Which of these apply to your organization?

Challenge or opportunity?

Face to face versus virtual

There’s an almost palpable tension in the conference and events industry between face to face events and the ‘virtual’ or ‘online’ experience.

There seems to be a certain reticence from some traditional conference production companies, experiential agencies, PCOs and event owners with an established and vested interest in face to face events.. a feeling of “hang on, if we put all this on the web, if we make it available online, if we go down the route of virtual events, people are not going to come to our events anymore. Isn’t it going to kill our industry doing that?”

But actually the reverse is true because the whole principle of virtual, or on line events, web casting or web broadcasting (choose your appropriate terminology), is that it actually enhances face to face events.

People will always come to face to face events because they want to meet people, they want to bump into old friends and make new ones in the bar afterwards. People who want to attend are always going to attend and the idea that putting the conference content online will cannibalise physical attendance is quite simply misguided.

The flip side is that a significant percentage of people will never go to a particular event; people who just don’t want to turn up for whatever reason.
Isn’t it great that you could actually open up and engage with these people by putting your conference content online?

Of course the arguments are different for different types of organisation;

  • For the corporate event organiser, as well as efficiency and speed of communication – particularly for those operating internationally –  it’s about reducing cost and environmental impact.
    Isn’t it great that actually you don’t need to get every person travelling every time,  to every event; you can pick and choose. Let individuals go to the events where it is vital for them to be there in person, but if its not crucial they attend you can save money, be more sustainable.
  • For the trade association, the sector-specific body or other membership based organisation a similar argument applies. Most of these organisations only attract a small percentage of their total membership to their events. Those that do attend are not just there for the conference sessions; the reasons they attend are multiple. Similarly to their corporate counterparts this audience craves human interaction and relishes those chance conversations that open doors. But there are other drivers such as kudos, self-esteem and sometimes it is as prosaic as getting those extra air miles or hotel group loyalty points. So you will not ‘put-off’ people who have strong personal reasons for attending; what you can do is open up new wide or targeted audiences who cannot or will not attend. You can also enhance the experience of those physically attending by giving them the added value of being able to access, revisit and share sessions after the event. If this is included as an extra benefit within their registration fee, it’s a sure fire method of increasing rather than depleting physical attendance at future events!

Companies and organisations that run conferences and congresses need to face up to this current challenge and see it for the opportunity it represents. They have to adapt to benefit from the new order of things enabled by web broadcasting.

It is my belief that adaptation is not an option if an organisation intends to be around for the long term. Michael Anderson, the President and CEO of the Canadian Society of Association Executives put the situation for associations very succinctly in a speech at Association Congress 2011, when he said,

Michael Anderson

“An Association has to remain relevant; if you aren’t adapting to your member needs, if you are not looking down the road in terms of what is going to impact them, and preparing them, the organisation is going to become irrelevant fairly quickly.”

Virtual and online events are already impacting companies and organisations in the conference world because people are starting to expect that the content will be published on the web. The organisations that embrace this development as a positive force are the ones that will remain relevant and prosper.

Unlock the full value of your live event or presentation

Unlock the full value of your live event or presentation was chosen as our headline for the new homepage, because we enable our clients to get greater value from the time effort and resources they put into creating their conferences; value that would otherwise be largely lost the moment the event closes.

In some cases, a much larger and wider audience than can physically attend a conference have benefited from remotely accessing the content via a web broadcast – without the cost or inconvenience of travel. In others we have generated new revenue streams for clients who are now selling access to their recordings.
get a quote,
Our new website has a much sharper focus on the benefits our service brings to conference producers and organisers and through our “Get a quote” page provides an easy way for anyone considering recording and web broadcasting an event to get a realistic estimate as to the costs involved.

We are planning to add many “how to” articles, videos and of course webcasts in the coming months, which will further help organisations understand how to make the most of this now highly affordable and accessible technology.