For those involved in organizing workshops, seminars, conferences and congresses… in fact pretty much any kind of face to face event, here are seven compelling reasons why you might want to web broadcast your event.
- You are frustrated at the amount of time and effort that goes into putting the presentations together, for them only to be seen and heard once by an audience limited to the number of seats you can squeeze in the room.
- You want to engage a remote audience who cannot or will not physically attend your event.
- You believe that there is inherent value in the knowledge and expertise contained in your presentation content that would benefit a wider audience.
- You need to reduce the cost of your event; financial and/or environmental.
- You want to enhance the experience for delegates by giving them access to recordings of the sessions to view afterwards and share with colleagues.
- You would like to generate additional revenue for your organization through selling access to your web broadcasts or through sponsorship.
- You see an opportunity to build a library of assets to benefit your staff / customers/ members.
Which of these apply to your organization?
Time was that if you suggested someone had ‘recycled’ a presentation you might be seen to be suggesting plagiarism or laziness. But in this contemporary world where reducing cost and increasing sustainability are so important, recycling presentations by recording and publishing makes sense.
On the BeThere Global homepage We talk about “Unlocking the full value”, but really what we do goes further than that; it is also about “recovering waste”. Clearly not the stuff of landfill sites, but waste none the less. The kind of waste that sees an organisation expend many man hours and sometimes large amounts of hard earned cash on external resources to create a presentation around their expertise that will only ever be performed once, to a single audience limited in size by the number of seats in the room. In most cases all that will exist afterwards will be a Word document containing the speaker notes or script and the PowerPoint slides (or whatever presentation aids are used).
Now in any other marketing application – and surely all speeches or presentations in the commercial, public sector, medical and educational worlds are to varying degrees an exercise in marketing – the organisation investing in the activity would want to see ways to improve their return on investment through repeat use, adaptation and extension. Why should presentations be any different? Smart organisations are realising that recycling a presentation by recording and publishing on the web as a – choose your terminology – video stream, webcast, web broadcast, webinar or on demand archive is a valuable investment in knowledge and expertise that can have long term value in many different and sometimes unexpected ways.
This subject is particularly relevant right now as BeThere Global are sponsoring the Sustainable Events Summit 2011 taking place in London on 13 June. As well as recycling (recording and webcasting) the sessions we will also be facilitating a round table discussion on how web casting and social media can help the sustainable agenda.
Check out the Sustainable Events Summit 2011 website.