“Isn’t it funny how day by day nothing changes, but when you look back, everything is different?”
This quote from C.S Lewis seems very apt regarding the huge variation there has been in the web casting projects we have been involved in over the past few years, because at the time they somehow didn’t seem that dissimilar. They all involved a certain amount of preparation and development work. They all involved an assessment of client objectives, technical requirements, connectivity, audience sizes and so on. They all involved more or less equipment and personnel and they all involved delivering the recorded files either as live streams or as video on demand.
I guess part of it comes down to the diversity of our clients, who seem to cover most of the possible sectors; from medical and technological associations to global financial institutions; from small not-for-profits to even smaller businesses; from strapped-for-cash local authorities to cash-rich individuals; from cutting edge technology companies to organisations running traditional political debates. It seems there is no limit to the variety of organisation that has the need to spread their particular word and rightly sees streaming their events as the way to do it quickly and effectively.
Over the next few weeks I plan to tell the stories of just some of those events. I can’t promise anything to rival the Chronicles of Narnia, but then this is real life; not fantasy!
Today Association Event Planner published my latest guest blog in their Insider Views series, the message of which was about the need for associations to strategically consider the value inherent in their conferences and congress sessions and how they can get the best return on their investment. It is a reaction to and comment on the controversial speech delivered by Andrew Keen, who incidentally describes himself in his Twitter bio as “The Anti Christ of Silicon Valley”, at the International and European Associations Congress back in June, when he warned associations about the perils of losing their “exclusivity” by sharing content on line for free. You can see the full speech here – and yes it is free!
Shortly after I saw this had been posted my attention was drawn to a blog by Dan Rayburn about the YouTube live stream of the Felix Baumgartner Red Bull Stratos jump and the subsequent media hype over the number of viewers it attracted. It reminded me that its not only associations that are trying to make sense of how to profit from streamed content.
As Dan says
“Webcasting events live on the web has been going on for more than 15 years now and it’s time the media stops getting all giddy with bandwidth numbers and instead, starts asking the questions of how this medium can be monetized, when content owners will start to make money from live events and what changes need to take place in the market so that webcasts can be profitable events for content owners, as opposed to simply a way for someone to show off meaningless stream count numbers.”
I think he missed the point with this specific example, because clearly, as a blog comment by Daniel Demsky points out in no uncertain terms,
” It was a giant Red Bull commercial for crying out loud!”
That agreed, Dan’s point is sound for any content owners who are or are planning to stream their content live (or on demand); they need to consider very carefully the business case for so doing. Having millions, thousands, hundreds or tens of viewers – whatever scale of audience you aspire to – counts for nothing if you don’t have a sound reasons for streaming in the first place.
Don’t get carried away by the shiny technology; it has to make solid business sense or you are wasting time, effort and money.
By the end of September “London 2012”, by which I mean the Olympics / Paralympics / Cultural Olympiad and all that good stuff that has so dominated the UK and London in particular over the summer will be a fading memory. It has been an amazing and emotional summer of sport, theatre and music that, much to the pleasant surprise of most Brits (and, it has to be said, against most expectations), seems to have gone rather well!
We ourselves will be involved in the final event of the Cultural Olympiad on behalf of Peace One Day, when we live stream their concert from Wembley Arena on the 21 September via YouTube. This promises to reach a significantly larger audience than the concert that bookended the season back in June that we streamed live from Derry. This one features Elton John and James Morrison, along with Two Cellos and Peace One Day Ambassador Jude Law. If you can’t be there in person – I think tickets are still available – then do watch at http://www.youtube.com/peaceoneday
But then the evenings will be getting darker… London will get colder and gloomier as winter approaches… oh no! But its not all doom and gloom; one bright event that I can recommend any business owner, current or aspiring, to attend takes place on Saturday 6 October is “Become a Key Person of Influence – 8 hour Brand Accelerator”
This event will assemble an all-star cast of high performing business leaders to share with you the exact sequence to follow if you have a skill, talent or message that more people should know about. Having taken part in the “KPI Programme” myself I can highly recommend this day.
A couple of weeks ago we had our first experience of streaming an event using YouTube live streaming… from this portacabin in Northern Ireland!
Now you may or may not be aware that this is something that is not generally available to your average Joe webcaster! They only launched the beta platform in April last year and as they said in their blog at the time;
“Today, we’ll also start gradually rolling out our live streaming beta platform, which will allow certain YouTube partners with accounts in good standing to stream live content on YouTube. The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead.”
And they are moving towards that goal with a growing number of accounts with access to the YouTube live platform, but the perception is that to date it has been presidential addresses, state visits, major news and sporting events and the like that have benefited from live streaming on YouTube – until now that is. Such is the power of a ‘good cause’ to get things done. In this case the ‘good cause’ was Peace One Day and its founder Jeremy Gilley simply phoned up a heavy hitter he had met at Google and asked if we could use the YouTube platform to live stream the Global Truce 2012 concert from Derry. The answer (after a modestly short delay) was “yes” and so our adventure into live streaming the YouTube way began.
All in all it was a very positive experience. We were supported every step of the way by our contact David Thorpe, Senior Sales Engineer at YouTube Partnerships who introduced us to the platform and held our hand through testing, both before and during our time in Derry.
To cut a not very long story short, everything went incredibly smoothly – both at the recording end of things in the Derry drizzle and at the YouTube bits and bytes streaming end. Given the 4+ billion streams a day YouTube delivers you probably won’t be surprised at that.
(As an aside, despite the drizzle, Derry was a real pleasure to visit; a very friendly city with an immense amount of civic pride in the on-going regeneration, a very welcoming pub in the Park Bar and a striking Peace Bridge linking the two halves of the city – well we were only there for two days so it’s not a very comprehensive list.)
I’m hoping that BeThere Global CTO Mark Buckland will be writing a more technical appraisal, but in essence The YouTube interface was reasonably straightforward to navigate and the live statistics were very satisfactory, providing a clear and constant update as to the number of viewers connected, the peak viewing numbers and the average time viewed. Particularly interesting was a graphical depiction over a timeline of how many people were connected to the different bitrates we were streaming. If anecdotal eveidence is worth anything, the viewer experience seemed to be excellent, as I received many “wow it looks/sounds good” type messages of support from friends and family. Funny how they don’t seem to show as much interest in the corporate, scientific and financial events that we normally stream as they do when it’s Pixie Lott and crew! (Another aside; if you saw the concert weren’t the Wonder Villains great?)
Overall the concert seemed to be a great success, both for the physical and the virtual audience.
The stream was viewed in 88 different countries and in total over 6000 hours of video was streamed to an audience that peaked at 2,529. Given there were only a matter of days to promote the live stream; a pretty good result in anyone’s book.
Now YouTube, how about making your excellent service available to us permanently?
Following the news in February that we were establishing our first foothold in continental Europe with the appointment of Mick Jelsdal Jørgensen and Sebastian Schröder (both pictured above) of Northern Equity Partners, based in Copenhagen, as Sales Agents operating in Scandinavia and Germany, we are delighed to announce the launch of a dedicated Danish website to further support this growth.
Fremad og opad! (That’s ‘onwards and upwards’ – I hope!)
For those involved in organizing workshops, seminars, conferences and congresses… in fact pretty much any kind of face to face event, here are seven compelling reasons why you might want to web broadcast your event.
You are frustrated at the amount of time and effort that goes into putting the presentations together, for them only to be seen and heard once by an audience limited to the number of seats you can squeeze in the room.
You want to engage a remote audience who cannot or will not physically attend your event.
You believe that there is inherent value in the knowledge and expertise contained in your presentation content that would benefit a wider audience.
You need to reduce the cost of your event; financial and/or environmental.
You want to enhance the experience for delegates by giving them access to recordings of the sessions to view afterwards and share with colleagues.
You would like to generate additional revenue for your organization through selling access to your web broadcasts or through sponsorship.
You see an opportunity to build a library of assets to benefit your staff / customers/ members.
The question of whether an event should be webcast live or on-demand is often raised. In many cases the merits of ‘live’ are outweighed by the comfort of being sure all is as everyone concerned would like it to be before uploading.
This month we delivered a live webcast for Stryker, a global leader in medical technology, through our friends Jigzaw Live Event Solutions, where the client was adamant it had to be live. So live it was!
Steve MacMillan, the CEO and President of the Company, was touring Stryker offices around the globe, but physically couldn’t get everywhere. It was decided therefore that some of the European offices would log into a live web cast of his presentation at the UK headquarters in Newbury, England.
All went well and we were delighted to receive an email from a Senior Manager in the Stryker European IT function based at one of the receiving countries stating;
“The people did not believe it was live. There was no delay and it was well synched with motion and sound. There was even no fading with rapid hand movements. All together, it was a big success. Also the bandwidth graphs looked well.”
The fact is, when it really does have to be live, it is great to be operating a system that can deliver the goods at bandwidths that won’t negatively affect the client’s network. The whole purpose of BeThere is to make web casting easy and accessible; be it live or otherwise. For Stryker that is exactly what we did.