7 reasons to web broadcast your conference

BeThere Global live webcast

For those involved in organizing workshops, seminars, conferences and congresses… in fact pretty much any kind of face to face event, here are seven compelling reasons why you might want to web broadcast your event.

  1. You are frustrated at the amount of time and effort that goes into putting the presentations together, for them only to be seen and heard once by an audience limited to the number of seats you can squeeze in the room.
  2. You want to engage a remote audience who cannot or will not physically attend your event.
  3. You believe that there is inherent value in the knowledge and expertise contained in your presentation content that would benefit a wider audience.
  4. You need to reduce the cost of your event; financial and/or environmental.
  5. You want to enhance the experience for delegates by giving them access to recordings of the sessions to view afterwards and share with colleagues.
  6. You would like to generate additional revenue for your organization through selling access to your web broadcasts or through sponsorship.
  7. You see an opportunity to build a library of assets to benefit your staff / customers/ members.

Which of these apply to your organization?

The importance of taking the trouble to say ‘thank you’

Card with two words "thank you&quot

This afternoon I received a letter! Yes a letter… okay it arrived as an email attachment but it was in the form of a letter – formally laid out, logo, senders address and so on and with a real signature. And no it wasn’t demanding money or telling me that something was going to be more expensive in the future. It was out and out good news; a genuine and heartfelt thank you from a client but in good old fashioned letter-stylie.

Now at BeThere Global we like to think we will always ‘go the extra mile’, delight our clients and do all those other good things any company worth its salt is meant to do. But receiving a missive like this will certainly help make sure we carry on doing that good stuff with increased enthusiasm for this client in particular . So, for our client, it should easily be worth the investment in time it took to write. But it’s also given me a lift at the start of the working week and will certainly be something the Technician who operated on the project (and to whom most of the positivity was directed) will be delighted to receive and keep as an endorsement of his skills and affable nature.

The only slight downside for us commercially is this particular client is Executive Director of a charity and doesn’t want comments attributed to them as they have issues, as a charity, with any kind of perceived commercial affiliations.

So let me shamelessly include a few unattributed excerpts from the letter…

We really appreciate your ongoing work to provide high-quality recordings of our events, as these are proving to be an increasingly popular and utilised resource on our website. Your dedication, flexibility and efficiency have really helped in being able to bring these recordings to our members and post-event delegates at such meetings.

And…

Having 60 sessions recorded from the meeting is a fantastic achievement, and we hope to have them up online fully this week, which is also a good turn-around from our perspective.

And…

We really appreciate all your help with getting things ready for the event, and for all your assistance, recommendations, excellent service and professionalism.

I  have now set myself the target to try and remember to take trouble to say thank you properly in the future; this has been a much needed reminder of how effective it can be!

BeThere Global for event producers and organisers

April 2011 calendar

Another initiative this year is the launch of a series of seminars and networking events for organisations interested in the BeThere Global service but who want to find out more about it at first hand and understand how they can successfully market the service to their clients.

The first in the series is designed specifically for event production agencies and professional conference organisers and will take place at a central London venue in April.

We will be sending out more information in a few weeks time, but let us know now if you are interested and we’ll make sure your among the first to know.

Unlock the full value of your live event or presentation

Unlock the full value of your live event or presentation was chosen as our headline for the new homepage, because we enable our clients to get greater value from the time effort and resources they put into creating their conferences; value that would otherwise be largely lost the moment the event closes.

In some cases, a much larger and wider audience than can physically attend a conference have benefited from remotely accessing the content via a web broadcast – without the cost or inconvenience of travel. In others we have generated new revenue streams for clients who are now selling access to their recordings.
get a quote,
Our new website has a much sharper focus on the benefits our service brings to conference producers and organisers and through our “Get a quote” page provides an easy way for anyone considering recording and web broadcasting an event to get a realistic estimate as to the costs involved.

We are planning to add many “how to” articles, videos and of course webcasts in the coming months, which will further help organisations understand how to make the most of this now highly affordable and accessible technology.