Above is a screen grab of the on demand webcast made available after the event for those who couldnt make the live stream.
A couple of days ago, we carried out a live link up between a hotel meeting room in Basingstoke, UK and a conference room in Washington DC, USA.
This wasn’t a webcast as such, because there was no requirement for viewers to join via the web. It was in fact a co-presented session at the National Speakers Association Conference “Influence 2015” in Washington DC on “Creating a new income stream with hybrid and virtual events”.
What was different was that the two speakers were more than 3000 miles apart; Media Coach Alan Stevens was on stage at the Marriott Wardman Park, while PlanetPlanit’s Paul Cook was (along withe the BeThere Global team) at the Hampshire Court Hotel, Basingstoke and projected on the screen in Washington.
For 90 minutes the pair entertained and informed the 100 or so physical delegates in the room in Washington – all professional speakers of course – on the very subject of “virtual speaking”.
From the flow of questions and the dialogue that ensued, clearly a topic of great interest to this audience. The session took the form of a masterclass in this particular form of hybrid event.
Topics covered included the future of events and how the landscape is changing and the different forms that hybrid events can take. But the lion’s share of the time, was devoted to practical hints and tips about how to dress, suitable backgrounds, how to address the camera, ensuring audience engagement and some of the technologies that enable it all to happen. All of course presented from the perspective of a professional speaker.
In our role as creators of virtual and hybrid events, there was nothing particularly new or radical about this event, although for the audience in Washington it was quite a novelty. Where the interest lies for us, is in the fact that we were able to carry out a synchronous audio and video hook up without the expense of a cumbersome video conferencing unit at one extreme and without the vagaries and unpredictability of Skype at the other. Until recently these were really the only two practical options. One very expensive, the other just a bit scary and unpredictable!
What we used instead was a service called Zoom.us, which is essentially software video conferencing. Using this together with the hotels’ broadband connections (at both ends) and our regular BeThere Global hardware meant we lost none of our portability or speed of set up but were able to deliver something that would have been very complicated and costly not so long ago. What is exciting in terms of pushing the envelope for virtual events is that this same software allows the participation of up to 25 “callers” – or in our context “speakers”. With the right event design and careful management multi location virtual events are now an affordable reality for the mainstream conference market. This is fortunate, as we are increasingly being asked to provide exactly that!
You might call it a “seven year itch”, but having lived with our logo since 2008, we thought it was about time to refresh our branding with something more visually representative of what we do, while still being recognisable to those who know and trust us.
We worked with Watershed Creative to come up with the logo you see here.
Designer Jonathan Schofield said about his design;
“I wanted to get across the idea of multiple strands of knowledge being captured and and then redistributed to a much wider audience. After all, in essence that is what BeThere Global does. The circle represents the confines of the venue and the radiating lines emanating from it suggest breaking out and distributing the content to global audiences. Of course, the “play” icon at the centre reminds us that video is the medium used to deliver the live streams and recordings.”
Jonathan then got to work on the new BeThere Global responsive design website; please visit us on your mobile or tablet and let me know what you think.
“Isn’t it funny how day by day nothing changes, but when you look back, everything is different?”
This quote from C.S Lewis seems very apt regarding the huge variation there has been in the web casting projects we have been involved in over the past few years, because at the time they somehow didn’t seem that dissimilar. They all involved a certain amount of preparation and development work. They all involved an assessment of client objectives, technical requirements, connectivity, audience sizes and so on. They all involved more or less equipment and personnel and they all involved delivering the recorded files either as live streams or as video on demand.
I guess part of it comes down to the diversity of our clients, who seem to cover most of the possible sectors; from medical and technological associations to global financial institutions; from small not-for-profits to even smaller businesses; from strapped-for-cash local authorities to cash-rich individuals; from cutting edge technology companies to organisations running traditional political debates. It seems there is no limit to the variety of organisation that has the need to spread their particular word and rightly sees streaming their events as the way to do it quickly and effectively.
Over the next few weeks I plan to tell the stories of just some of those events. I can’t promise anything to rival the Chronicles of Narnia, but then this is real life; not fantasy!
Today Association Event Planner published my latest guest blog in their Insider Views series, the message of which was about the need for associations to strategically consider the value inherent in their conferences and congress sessions and how they can get the best return on their investment. It is a reaction to and comment on the controversial speech delivered by Andrew Keen, who incidentally describes himself in his Twitter bio as “The Anti Christ of Silicon Valley”, at the International and European Associations Congress back in June, when he warned associations about the perils of losing their “exclusivity” by sharing content on line for free. You can see the full speech here – and yes it is free!
Shortly after I saw this had been posted my attention was drawn to a blog by Dan Rayburn about the YouTube live stream of the Felix Baumgartner Red Bull Stratos jump and the subsequent media hype over the number of viewers it attracted. It reminded me that its not only associations that are trying to make sense of how to profit from streamed content.
As Dan says
“Webcasting events live on the web has been going on for more than 15 years now and it’s time the media stops getting all giddy with bandwidth numbers and instead, starts asking the questions of how this medium can be monetized, when content owners will start to make money from live events and what changes need to take place in the market so that webcasts can be profitable events for content owners, as opposed to simply a way for someone to show off meaningless stream count numbers.”
I think he missed the point with this specific example, because clearly, as a blog comment by Daniel Demsky points out in no uncertain terms,
” It was a giant Red Bull commercial for crying out loud!”
That agreed, Dan’s point is sound for any content owners who are or are planning to stream their content live (or on demand); they need to consider very carefully the business case for so doing. Having millions, thousands, hundreds or tens of viewers – whatever scale of audience you aspire to – counts for nothing if you don’t have a sound reasons for streaming in the first place.
Don’t get carried away by the shiny technology; it has to make solid business sense or you are wasting time, effort and money.
By the end of September “London 2012”, by which I mean the Olympics / Paralympics / Cultural Olympiad and all that good stuff that has so dominated the UK and London in particular over the summer will be a fading memory. It has been an amazing and emotional summer of sport, theatre and music that, much to the pleasant surprise of most Brits (and, it has to be said, against most expectations), seems to have gone rather well!
We ourselves will be involved in the final event of the Cultural Olympiad on behalf of Peace One Day, when we live stream their concert from Wembley Arena on the 21 September via YouTube. This promises to reach a significantly larger audience than the concert that bookended the season back in June that we streamed live from Derry. This one features Elton John and James Morrison, along with Two Cellos and Peace One Day Ambassador Jude Law. If you can’t be there in person – I think tickets are still available – then do watch at http://www.youtube.com/peaceoneday
But then the evenings will be getting darker… London will get colder and gloomier as winter approaches… oh no! But its not all doom and gloom; one bright event that I can recommend any business owner, current or aspiring, to attend takes place on Saturday 6 October is “Become a Key Person of Influence – 8 hour Brand Accelerator”
This event will assemble an all-star cast of high performing business leaders to share with you the exact sequence to follow if you have a skill, talent or message that more people should know about. Having taken part in the “KPI Programme” myself I can highly recommend this day.
The Olympics may be over, but there is going to be plenty of inspiration available on that particular Saturday.
Following on from my post back in March, about some of the developments in transitioning to HTML5, this morning I read an exceptionally interesting post by THE streaming expert Jan Ozer on the highly informative Streaming Media website, which alerted me to a very impressive “video-site” (to call it a web site doesn’t really do it justice) that demonstrates HTML5 video most effectively. Above is a screen grab from the home page.
I urge you to read that article as well as visiting the site, which is all about the US Olympic athletes. Use an up to date browser so that you can experience the HTML5 video to the full. Drill down through the site and view some of the athletes’ videos; it provides a great viewer experience.
In Jan Ozer’s interview with Michael Mangi, VP Interactive Technology at Ogilvy & Mather, who were responsible for creating the site for sponsors BP America Inc., Mangi states;
We wanted a fully immersive experience; video that fills the browser without cumbersome player controls or distractions
That is exactly what they achieved. Very exciting!
A couple of weeks ago we had our first experience of streaming an event using YouTube live streaming… from this portacabin in Northern Ireland!
Now you may or may not be aware that this is something that is not generally available to your average Joe webcaster! They only launched the beta platform in April last year and as they said in their blog at the time;
“Today, we’ll also start gradually rolling out our live streaming beta platform, which will allow certain YouTube partners with accounts in good standing to stream live content on YouTube. The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead.”
And they are moving towards that goal with a growing number of accounts with access to the YouTube live platform, but the perception is that to date it has been presidential addresses, state visits, major news and sporting events and the like that have benefited from live streaming on YouTube – until now that is. Such is the power of a ‘good cause’ to get things done. In this case the ‘good cause’ was Peace One Day and its founder Jeremy Gilley simply phoned up a heavy hitter he had met at Google and asked if we could use the YouTube platform to live stream the Global Truce 2012 concert from Derry. The answer (after a modestly short delay) was “yes” and so our adventure into live streaming the YouTube way began.
All in all it was a very positive experience. We were supported every step of the way by our contact David Thorpe, Senior Sales Engineer at YouTube Partnerships who introduced us to the platform and held our hand through testing, both before and during our time in Derry.
To cut a not very long story short, everything went incredibly smoothly – both at the recording end of things in the Derry drizzle and at the YouTube bits and bytes streaming end. Given the 4+ billion streams a day YouTube delivers you probably won’t be surprised at that.
(As an aside, despite the drizzle, Derry was a real pleasure to visit; a very friendly city with an immense amount of civic pride in the on-going regeneration, a very welcoming pub in the Park Bar and a striking Peace Bridge linking the two halves of the city – well we were only there for two days so it’s not a very comprehensive list.)
I’m hoping that BeThere Global CTO Mark Buckland will be writing a more technical appraisal, but in essence The YouTube interface was reasonably straightforward to navigate and the live statistics were very satisfactory, providing a clear and constant update as to the number of viewers connected, the peak viewing numbers and the average time viewed. Particularly interesting was a graphical depiction over a timeline of how many people were connected to the different bitrates we were streaming. If anecdotal eveidence is worth anything, the viewer experience seemed to be excellent, as I received many “wow it looks/sounds good” type messages of support from friends and family. Funny how they don’t seem to show as much interest in the corporate, scientific and financial events that we normally stream as they do when it’s Pixie Lott and crew! (Another aside; if you saw the concert weren’t the Wonder Villains great?)
Overall the concert seemed to be a great success, both for the physical and the virtual audience.
The stream was viewed in 88 different countries and in total over 6000 hours of video was streamed to an audience that peaked at 2,529. Given there were only a matter of days to promote the live stream; a pretty good result in anyone’s book.
Now YouTube, how about making your excellent service available to us permanently?
Jeremy Gilley had a quick chat with me before tonight’s concert and explains why concerts and why ‘on line’ are important in spreading the Peace One Day message. (Apologies for the wind noise.)
A little update on the event we are live streaming from Derry this evening.
Watch it live at www.youtube.com/peaceoneday