No I’m not going on about relativity or quantum physics, not even about Star Trek or Doctor Who. What I’m referring to is one of the first things a conference organiser must consider when deliberating over webcasting their event is the question;
“Will it be ‘live’… or ‘on demand’… or both?”
The correct answer depends on the nature of the event and the objectives for considering webcasting in the first place.
So, it’s a matter of space and time? Well yes; first of all consider Space.
Live web broadcasting a conference is a way to take your (or your clients) message and deliver it to an audience beyond the four walls of the conference venue. For the remote viewer the experience is the next best thing to ‘being there’ and clearly they get to see and hear the event at exactly the same time as the audience in the room.
Recording and making the conference available as an ‘on demand’ web broadcast is a way to maximise the value of the content by allowing a wider audience to access and benefit from the content over an extended period of time.
Below is a 5 minute diversion from the world of webcasting, to a Doctor Who take on the subject of space and time from this year’s Red Nose Day.
Time was that if you suggested someone had ‘recycled’ a presentation you might be seen to be suggesting plagiarism or laziness. But in this contemporary world where reducing cost and increasing sustainability are so important, recycling presentations by recording and publishing makes sense.
On the BeThere Global homepage We talk about “Unlocking the full value”, but really what we do goes further than that; it is also about “recovering waste”. Clearly not the stuff of landfill sites, but waste none the less. The kind of waste that sees an organisation expend many man hours and sometimes large amounts of hard earned cash on external resources to create a presentation around their expertise that will only ever be performed once, to a single audience limited in size by the number of seats in the room. In most cases all that will exist afterwards will be a Word document containing the speaker notes or script and the PowerPoint slides (or whatever presentation aids are used).
Now in any other marketing application – and surely all speeches or presentations in the commercial, public sector, medical and educational worlds are to varying degrees an exercise in marketing – the organisation investing in the activity would want to see ways to improve their return on investment through repeat use, adaptation and extension. Why should presentations be any different? Smart organisations are realising that recycling a presentation by recording and publishing on the web as a – choose your terminology – video stream, webcast, web broadcast, webinar or on demand archive is a valuable investment in knowledge and expertise that can have long term value in many different and sometimes unexpected ways.
This subject is particularly relevant right now as BeThere Global are sponsoring the Sustainable Events Summit 2011 taking place in London on 13 June. As well as recycling (recording and webcasting) the sessions we will also be facilitating a round table discussion on how web casting and social media can help the sustainable agenda.
A word of advice for anyone planning to fly with excess baggage; be very careful which airline you choose!
In travelling around with our equipment, however portable it might be, there are often times when the question of excess baggage is raised; increasingly so as airlines tighten their belts.
We learnt through bitter experience a year or so back that the wrong choice of airline can make a difference of thousands of pounds to the cost of getting to and from the required destination.
We nearly succumbed to the same trap again this last week when booking flights for our technician to get out to Macau, China to record ISUOG’s (The International Society of Ultrasound in Obstetrics and Gynecology – rarely is an acronym so sorely needed!) 7th International Scientific Meeting which takes place at the end of this month.
Initially we booked with Cathay Pacific who seemed to be offering a good deal and the right flight times. Upon further inspection however it turned out that the excess baggage charges over and above the one checked bag allowed, would be $60 per kilo per leg; $120 for the round trip. Even for the modest single extra 20Kg bag we were planning this amounted to an eye-watering $2,400! More than four times the original ticket price!
Fortunately we saw the light in time (i.e. re read the small print on the Cathay Pacific website) and re booked on a Virgin flight for a similar ticket price but where an extra bag costs $48 each way; a saiving of $2304 on the round trip! (British Airways have a similar charging structure to Virgin.)
Why can’t all airlines be as sensible as Virgin and BA… at least as regards excess bagage?
Another initiative this year is the launch of a series of seminars and networking events for organisations interested in the BeThere Global service but who want to find out more about it at first hand and understand how they can successfully market the service to their clients.
The first in the series is designed specifically for event production agencies and professional conference organisers and will take place at a central London venue in April.
We will be sending out more information in a few weeks time, but let us know now if you are interested and we’ll make sure your among the first to know.
In its first full year BeThere Global recorded and web broadcast over 100 conferences and events in locations as diverse as Honolulu and Stockholm, for clients operating in many varied sectors; including medical, construction, financial, technology and sustainability – to name but five.
With bases on both sides of the Atlantic from the start, BeThere Global is quite an unusual company. While our equipment is extremely portable and our operators regularly fly the world to webcast conferences, it has always been our intention to improve our offer to the global market by building relationships with agents and operators in countries other than the UK and USA. Not that we have any megalomaniacal desire for ‘world domination’; it’s just a wish to reduce the travel and shipping costs for our customers at the same time as building a more sustainable operation.
We are now delighted to announce our first foothold in continental Europe with the appointment of Northern Equity Partners, based in Copenhagen, as Sales Agents operating in Scandinavia and Germany.
Northern Equity Partners is run by Mick Jelsdal Jørgensen and Sebastian Schröder.
“When we first got in touch with BeThere Global we were fascinated by the concept of the company and its ability to capture and share knowledge.”
Both he and Mick saw a great opportunity to become a part of the team and build a BeThere Global division in Germany and Scandinavia.
“There is no doubt that it is a great opportunity to put years of academic training into practice. BeThere is able to record and broadcast any conference, anytime, anywhere in the world but our real strength is the personal relationships we have with our customers. We want to build on these relationships in Scandinavia and Germany.”
Mick was born and raised in Copenhagen and has a background in the financial sector. He holds a BSc in Business Administration from Roskilde University and is currently taking his MSc in Management of Innovation and Business Development at Copenhagen Business School.
Born in Berlin, Sebastian holds a BSc in Business Administration and Economics from the University of Passau in Germany and will graduate with an MSc from Copenhagen Business School this summer. His previous work experience includes movie production and financial services. Said Schröder…
“Our dream is to expand the business but keep the entrepreneurial spirit and high-level of innovation alive.”
Unlock the full value of your live event or presentation was chosen as our headline for the new homepage, because we enable our clients to get greater value from the time effort and resources they put into creating their conferences; value that would otherwise be largely lost the moment the event closes.
In some cases, a much larger and wider audience than can physically attend a conference have benefited from remotely accessing the content via a web broadcast – without the cost or inconvenience of travel. In others we have generated new revenue streams for clients who are now selling access to their recordings.
get a quote,
Our new website has a much sharper focus on the benefits our service brings to conference producers and organisers and through our “Get a quote” page provides an easy way for anyone considering recording and web broadcasting an event to get a realistic estimate as to the costs involved.
We are planning to add many “how to” articles, videos and of course webcasts in the coming months, which will further help organisations understand how to make the most of this now highly affordable and accessible technology.