HTML5 Video – what does it look like?

BP US AthletesFollowing on from my post back in March, about some of the developments in transitioning to HTML5, this morning I read an exceptionally interesting post by THE streaming expert Jan Ozer on the highly informative ┬áStreaming Media website, which alerted me to a very impressive “video-site” (to call it a web site doesn’t really do it justice) that demonstrates HTML5 video most effectively. Above is a screen grab from the home page.

I urge you to read that article as well as visiting the site, which is all about the US Olympic athletes. Use an up to date browser so that you can experience the HTML5 video to the full. Drill down through the site and view some of the athletes’ videos; it provides a great viewer experience.

In Jan Ozer’s interview with Michael Mangi, VP Interactive Technology at Ogilvy & Mather, who were responsible for creating the site for sponsors BP America Inc., Mangi states;

We wanted a fully immersive experience; video that fills the browser without cumbersome player controls or distractions

That is exactly what they achieved. Very exciting!