Web broadcasting has changed the way we communicate with the world.
Now, pretty much anyone can reach an audience comparable in size to that achieved by the ‘old-school’ mainstream media. And the great thing is that there is hardly any sector of industry, field of expertise or area of interest that would not benefit from the highly effective and efficient communication that web broadcasting enables.
Not only that, now that it is affordable to associations or businesses of all sizes, web broadcasting is very democratic. Even individuals can join in!
Using web broadcasting, associations, businesses and individuals can compete equally for attention on this global stage.
By promoting web broadcasts via social media, significant audiences can be attracted at very low cost, with the side benefit of an enhanced online reputation and a higher profile and level of engagement. This can result in increased brand awareness and lead generation for companies and improved membership retention and recruitment for associations.
Of course, seminars, conferences and congresses provide ideal content for web broadcasting. But as well as this, training, induction and other internal and external communications projects may be broadcast to a ‘web only’ audience – often referred to as virtual events.
At this very moment, people could be watching your organization’s web broadcasts from virtually any place on earth. Take into account the affordable nature of the medium and the low cost of using social media to propagate your audience, and you can web broadcast your event to the world at a fraction of the cost of more traditional marketing techniques like print advertsing.
Broadcasting your knowledge or expertise over the web is one of the most powerful tools that any organization has at its disposal. If you don’t want to be left behind, your organization should be taking advantage of web broadcasting; many already are.
At a different level, the momentum created by the wild popularity of digital media with groups and individuals of every race, colour, creed and persuasion participating, means that web broadcasting is becoming truly universal in reach. By helping to disseminate knowledge and foster mutual understanding and empathy among disparate groups of people around the globe, web broadcasting has the potential to be a significant force for good.