Making bigger gains, whatever that might be in your particular circumstances is often dependent on one’s ability to reach a larger audience. Of course this is the fundamental principle behind advertising; spend to reach a large audience and then let the customer come to you, pre qualified. The key point is that the customer has to know you exist before they can purchase anything from you.
The same principle applies in web broadcasting; the target audience needs to be built, nurtured and promoted-to. It is no good setting up any kind of web broadcast and not preparing and informing your audience in just the same way as you would in setting up a face to face event. In fact you probably need to do a lot more, as without travel involved it is very easy to just not ‘show up’!
Just like the advertising analogy, your audience need to know your event exists and know how to join in – otherwise they won’t buy it. The right people are very unlikely to just come across your web broadcast at the right time without influence. And depending on your relationship with your audience that ‘influencing’ might be a case of telling, persuading, cajoling, telling again… yes shouting about it!
It is imperative your web broadcast is marketed effectively to your audience and they need to be totally informed as to when, where and how it will take place. They must make an appointment with your web broadcast, put it their diary, their Outlook, their Google Calendar, their iCalendar… just as if they were attending a physical conference.