No I’m not going on about relativity or quantum physics, not even about Star Trek or Doctor Who. What I’m referring to is one of the first things a conference organiser must consider when deliberating over webcasting their event is the question;
“Will it be ‘live’… or ‘on demand’… or both?”
The correct answer depends on the nature of the event and the objectives for considering webcasting in the first place.
So, it’s a matter of space and time? Well yes; first of all consider Space.
Live web broadcasting a conference is a way to take your (or your clients) message and deliver it to an audience beyond the four walls of the conference venue. For the remote viewer the experience is the next best thing to ‘being there’ and clearly they get to see and hear the event at exactly the same time as the audience in the room.
Recording and making the conference available as an ‘on demand’ web broadcast is a way to maximise the value of the content by allowing a wider audience to access and benefit from the content over an extended period of time.
Below is a 5 minute diversion from the world of webcasting, to a Doctor Who take on the subject of space and time from this year’s Red Nose Day.