The question of whether an event should be webcast live or on-demand is often raised. In many cases the merits of ‘live’ are outweighed by the comfort of being sure all is as everyone concerned would like it to be before uploading.
This month we delivered a live webcast for Stryker, a global leader in medical technology, through our friends Jigzaw Live Event Solutions, where the client was adamant it had to be live. So live it was!
Steve MacMillan, the CEO and President of the Company, was touring Stryker offices around the globe, but physically couldn’t get everywhere. It was decided therefore that some of the European offices would log into a live web cast of his presentation at the UK headquarters in Newbury, England.
All went well and we were delighted to receive an email from a Senior Manager in the Stryker European IT function based at one of the receiving countries stating;
“The people did not believe it was live. There was no delay and it was well synched with motion and sound. There was even no fading with rapid hand movements. All together, it was a big success. Also the bandwidth graphs looked well.”
The fact is, when it really does have to be live, it is great to be operating a system that can deliver the goods at bandwidths that won’t negatively affect the client’s network. The whole purpose of BeThere is to make web casting easy and accessible; be it live or otherwise. For Stryker that is exactly what we did.