Above is a screen grab of the on demand webcast made available after the event for those who couldnt make the live stream.
A couple of days ago, we carried out a live link up between a hotel meeting room in Basingstoke, UK and a conference room in Washington DC, USA.
This wasn’t a webcast as such, because there was no requirement for viewers to join via the web. It was in fact a co-presented session at the National Speakers Association Conference “Influence 2015” in Washington DC on “Creating a new income stream with hybrid and virtual events”.
What was different was that the two speakers were more than 3000 miles apart; Media Coach Alan Stevens was on stage at the Marriott Wardman Park, while PlanetPlanit’s Paul Cook was (along withe the BeThere Global team) at the Hampshire Court Hotel, Basingstoke and projected on the screen in Washington.
For 90 minutes the pair entertained and informed the 100 or so physical delegates in the room in Washington – all professional speakers of course – on the very subject of “virtual speaking”.
From the flow of questions and the dialogue that ensued, clearly a topic of great interest to this audience. The session took the form of a masterclass in this particular form of hybrid event.
Topics covered included the future of events and how the landscape is changing and the different forms that hybrid events can take. But the lion’s share of the time, was devoted to practical hints and tips about how to dress, suitable backgrounds, how to address the camera, ensuring audience engagement and some of the technologies that enable it all to happen. All of course presented from the perspective of a professional speaker.
In our role as creators of virtual and hybrid events, there was nothing particularly new or radical about this event, although for the audience in Washington it was quite a novelty. Where the interest lies for us, is in the fact that we were able to carry out a synchronous audio and video hook up without the expense of a cumbersome video conferencing unit at one extreme and without the vagaries and unpredictability of Skype at the other. Until recently these were really the only two practical options. One very expensive, the other just a bit scary and unpredictable!
What we used instead was a service called Zoom.us, which is essentially software video conferencing. Using this together with the hotels’ broadband connections (at both ends) and our regular BeThere Global hardware meant we lost none of our portability or speed of set up but were able to deliver something that would have been very complicated and costly not so long ago. What is exciting in terms of pushing the envelope for virtual events is that this same software allows the participation of up to 25 “callers” – or in our context “speakers”. With the right event design and careful management multi location virtual events are now an affordable reality for the mainstream conference market. This is fortunate, as we are increasingly being asked to provide exactly that!
You might call it a “seven year itch”, but having lived with our logo since 2008, we thought it was about time to refresh our branding with something more visually representative of what we do, while still being recognisable to those who know and trust us.
We worked with Watershed Creative to come up with the logo you see here.
Designer Jonathan Schofield said about his design;
“I wanted to get across the idea of multiple strands of knowledge being captured and and then redistributed to a much wider audience. After all, in essence that is what BeThere Global does. The circle represents the confines of the venue and the radiating lines emanating from it suggest breaking out and distributing the content to global audiences. Of course, the “play” icon at the centre reminds us that video is the medium used to deliver the live streams and recordings.”
Jonathan then got to work on the new BeThere Global responsive design website; please visit us on your mobile or tablet and let me know what you think.
July 2014 – The European College of Sport Science held it’s 19th annual congress in Amsterdam, “Sports Science Around the Canals”. The congress had 2,760 attendees, from 75 countries, who viewed 4 plenary sessions, 8 key note lectures and 896 oral presentations.
The ECSS.tv web platform broadcasts scientific presentations and lectures plus interviews and background materials from the ECSS annual congress and many other ECSS events. Full access to ECSS.tv is provided to members only from their individual accounts. ECSS.tv is funded by a single sponsor Aspetar, the first specialized Orthopedic and Sports Medicine Hospital in the Gulf region.
ECSS.tv also has a YouTube channel dedicated to educating the public at large about sport science and the role ECSS and its members play. YouTube is the ideal place for attracting viewers from across the globe and introducing them to the ECSS and its activities thus building awareness and importantly ECSS membership. YouTube was chosen because:
For BeThereGlobal.com this is our second year recording and web-casting for ECSS.tv. Utilizing a crew of just two we live webcast all of the keynote and plenary presentations and captured over 40 select sessions in two rooms for on-demand viewing. All of these activities where posted daily on ECSS.tv for immediate viewing and feedback by the attendees. Next year this event moves to Malmö, Sweden where we are looking forward to providing enhanced event coverage that will include more session recording and webcasts plus live broadcasts from the ECSS.tv studio located on the exhibit floor.
Our congratulations to ECSS and the local organizers, the MOVE Research Institute Amsterdam, the EMGO Institute for Health and Care Research and both the VU University Amsterdam and VU University Medical Center Amsterdamfor a hosting such a marvelous event.
VMWorld 2013 Europe took place at the Fira in Barcelona with more than 8,000 IT professionals attending. This is an event on a massive scale, spreading as it does across 3 halls with 24 separate rooms with over 200 educational sessions. We were delighted to be there to capture some of the conference content and working with our friends at Blitz Communications and the producers of the overall event, Jack Morton Worldwide.
It would seem logical to assume that the primary objective for VMWare was to get a greater return on their investment in the event by giving some of the content life beyond the event itself. Of course by engaging with a remote audience of “non-attendees”, there’s a fair chance some of them will decide to attend next time or otherwise ‘buy-in’ to the VMWare offer. At the same time of course they are giving the physically attending delegates the opportunity to revisit sessions, see sessions they missed or share them with colleagues; all adding value, developing and continuing the relationship with their customers, partners and prospects.
The BeThere Global team were contracted to record 29 of the sessions and post them to the VMWorld YouTube channel daily.
Just to make life interesting, the Spotlight Sessions selected for recording were taking place in different rooms! Our technician, working largely solo, had to be able to move the conference recording system to any one of the 24 session rooms and be up and running in less than 30 minutes.
The photo above shows the solution. We utilized a roving Conference Recording Cart with a robotic camera and redundant encoders that could be moved quickly and be recording within a few minutes of arriving in the room.
The content recorded was offered free to view on the VMWare YouTube channel and embedded in the VMWorld 2013 Spotlight Sessions page. The viewing statistics are impressive and show there is significant demand for this content; just one week after the event viewers had consumed over 730 hours of Spotlight Session recordings.
For demonstration purposes, we have created a page that shows just some of the Spotlight Sessions with Twitter comments alongside – an indication of the engagement the content has created for VMWare. Perhaps an indicator that recording the entire catalogue of 200 sessions might be a smart move next time!
By the way, the recordings on this page are hosted on YouTube. Try turning on the captions. If you speak any languages other than English try the translated captions.
As you know event planners are entrusted to create positive, informative and hopefully compelling events for their attendees, whether delivered on location or via the Internet. One of the many challenges they face is how to transform their event into a virtual or hybrid event that provides both a quality remote viewing experience and profits their organization.
At BeThere Global we are working hard to develop hybrid events that are connecting people in truly meaningful ways. By creating techniques that meet the goals of simplicity, affordability and effectiveness we are ideally suited to support the event planners’ efforts to deliver quality hybrid events.
Below are a few examples of recent conferences that were transformed into hybrid events. Perhaps some of the approaches taken would work well for your events? Please have a look at and let us know your thoughts.
The Conference TV concept is simple; you have your important industry leaders in one place, so why not take advantage of this and have them interact with your entire membership. Conference TV allows people to communicate in a relaxed and well recognized talk show format. They can explain their ideas, discuss the conference and take questions from anyone with Internet access. This programming can be delivered on your website, on TV monitors at the venue and at the conference hotel. You can program a full day of live sessions, interviews, promotions and social media check-ins that will be viewed not only by those that couldn’t attend but also by those that did.
You might want to locate the Conference TV Studio on the exhibit floor and offer virtual tours and interviews that provide your exhibitors the opportunity to connect with your entire membership.
Audience Interaction and Feedback
If your event is to hold the online audience’s attention it must engage them and require they do more than just sit and watch. Our Viewer Interactive Program is designed to do just that. Taking cues from social media VIP allows your audience to submit questions or comments to the group and to participate in audience polls. It’s like a private Twitter feed with the added benefit of being moderated as all feedback is previewed by your staff or the presenters before it is displayed to the group. In a recent medical seminar, VIP allowed both the Internet viewers and the audience in the room to participate. The on-site audience joined in using their smartphones thus eliminating the trouble and expense of dedicated audience response keypads.
Multiple Cameras and Session Indexing
At the TRB/National Academies Harbor Safety Committees meeting our operator used multiple remotely controlled cameras to capture questions and answer sessions. This technique economically delivers the production values that are often missing from webcasts. Indexing that allows viewers to locate a particular presenter or slide. Because we capture everything in real-time we don’t require the presentations in advance and your presenters are completely free to develop and deliver their presentations as they see fit.
The Opportunity to Include Off-Site Presenters
There may be times when an important presenter cannot make it in person to your event. So why can’t they participate remotely? Now they can, using tools to which they already have access. For example Skype and a webcam. A speaker can deliver his or her full presentation with slides and videos from wherever they happen to be. Our operator controls the screen layout and is able switch between video of the presenter, their slides or a combination of both. The presentation is displayed in the room for your on-site audience and streamed live on your event webcast. It can also be played later on-demand and as part of your conference recordings.
So as you can see at BeThereGlobal we feel that a webcast is much more than a webinar or a poorly produced, grainy YouTube video. Hybrid events should grab the minds of your audience and allow them to be part of the program wherever they are located.
“Isn’t it funny how day by day nothing changes, but when you look back, everything is different?”
This quote from C.S Lewis seems very apt regarding the huge variation there has been in the web casting projects we have been involved in over the past few years, because at the time they somehow didn’t seem that dissimilar. They all involved a certain amount of preparation and development work. They all involved an assessment of client objectives, technical requirements, connectivity, audience sizes and so on. They all involved more or less equipment and personnel and they all involved delivering the recorded files either as live streams or as video on demand.
I guess part of it comes down to the diversity of our clients, who seem to cover most of the possible sectors; from medical and technological associations to global financial institutions; from small not-for-profits to even smaller businesses; from strapped-for-cash local authorities to cash-rich individuals; from cutting edge technology companies to organisations running traditional political debates. It seems there is no limit to the variety of organisation that has the need to spread their particular word and rightly sees streaming their events as the way to do it quickly and effectively.
Over the next few weeks I plan to tell the stories of just some of those events. I can’t promise anything to rival the Chronicles of Narnia, but then this is real life; not fantasy!
Today Association Event Planner published my latest guest blog in their Insider Views series, the message of which was about the need for associations to strategically consider the value inherent in their conferences and congress sessions and how they can get the best return on their investment. It is a reaction to and comment on the controversial speech delivered by Andrew Keen, who incidentally describes himself in his Twitter bio as “The Anti Christ of Silicon Valley”, at the International and European Associations Congress back in June, when he warned associations about the perils of losing their “exclusivity” by sharing content on line for free. You can see the full speech here – and yes it is free!
Shortly after I saw this had been posted my attention was drawn to a blog by Dan Rayburn about the YouTube live stream of the Felix Baumgartner Red Bull Stratos jump and the subsequent media hype over the number of viewers it attracted. It reminded me that its not only associations that are trying to make sense of how to profit from streamed content.
As Dan says
“Webcasting events live on the web has been going on for more than 15 years now and it’s time the media stops getting all giddy with bandwidth numbers and instead, starts asking the questions of how this medium can be monetized, when content owners will start to make money from live events and what changes need to take place in the market so that webcasts can be profitable events for content owners, as opposed to simply a way for someone to show off meaningless stream count numbers.”
I think he missed the point with this specific example, because clearly, as a blog comment by Daniel Demsky points out in no uncertain terms,
” It was a giant Red Bull commercial for crying out loud!”
That agreed, Dan’s point is sound for any content owners who are or are planning to stream their content live (or on demand); they need to consider very carefully the business case for so doing. Having millions, thousands, hundreds or tens of viewers – whatever scale of audience you aspire to – counts for nothing if you don’t have a sound reasons for streaming in the first place.
Don’t get carried away by the shiny technology; it has to make solid business sense or you are wasting time, effort and money.
By the end of September “London 2012”, by which I mean the Olympics / Paralympics / Cultural Olympiad and all that good stuff that has so dominated the UK and London in particular over the summer will be a fading memory. It has been an amazing and emotional summer of sport, theatre and music that, much to the pleasant surprise of most Brits (and, it has to be said, against most expectations), seems to have gone rather well!
We ourselves will be involved in the final event of the Cultural Olympiad on behalf of Peace One Day, when we live stream their concert from Wembley Arena on the 21 September via YouTube. This promises to reach a significantly larger audience than the concert that bookended the season back in June that we streamed live from Derry. This one features Elton John and James Morrison, along with Two Cellos and Peace One Day Ambassador Jude Law. If you can’t be there in person – I think tickets are still available – then do watch at http://www.youtube.com/peaceoneday
But then the evenings will be getting darker… London will get colder and gloomier as winter approaches… oh no! But its not all doom and gloom; one bright event that I can recommend any business owner, current or aspiring, to attend takes place on Saturday 6 October is “Become a Key Person of Influence – 8 hour Brand Accelerator”
This event will assemble an all-star cast of high performing business leaders to share with you the exact sequence to follow if you have a skill, talent or message that more people should know about. Having taken part in the “KPI Programme” myself I can highly recommend this day.
The Olympics may be over, but there is going to be plenty of inspiration available on that particular Saturday.
Following on from my post back in March, about some of the developments in transitioning to HTML5, this morning I read an exceptionally interesting post by THE streaming expert Jan Ozer on the highly informative Streaming Media website, which alerted me to a very impressive “video-site” (to call it a web site doesn’t really do it justice) that demonstrates HTML5 video most effectively. Above is a screen grab from the home page.
I urge you to read that article as well as visiting the site, which is all about the US Olympic athletes. Use an up to date browser so that you can experience the HTML5 video to the full. Drill down through the site and view some of the athletes’ videos; it provides a great viewer experience.
In Jan Ozer’s interview with Michael Mangi, VP Interactive Technology at Ogilvy & Mather, who were responsible for creating the site for sponsors BP America Inc., Mangi states;
We wanted a fully immersive experience; video that fills the browser without cumbersome player controls or distractions
That is exactly what they achieved. Very exciting!