Zoom Zoom!

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A couple of days ago, we carried out a live link up between a hotel meeting room in Basingstoke, UK and a conference room in Washington DC, USA.

This wasn’t a webcast as such, because there was no requirement for viewers to join via the web. It was in fact a co-presented session at the National Speakers Association Conference “Influence 2015” in Washington DC on “Creating a new income stream with hybrid and virtual events”.

What was different was that the two speakers were more than 3000 miles apart; Media Coach Alan Stevens was on stage at the Marriott Wardman Park, while PlanetPlanit’s Paul Cook was (along withe the BeThere Global team) at the Hampshire Court Hotel, Basingstoke and projected on the screen in Washington.

For 90 minutes the pair entertained and informed the 100 or so physical delegates in the room in Washington – all professional speakers of course – on the very subject of “virtual speaking”.

From the flow of questions and the dialogue that ensued, clearly a topic of great interest to this audience. The session took the form of a masterclass in this particular form of hybrid event.

Topics covered included the future of events and how the landscape is changing and the different forms that hybrid events can take. But the lion’s share of the time, was devoted to practical hints and tips about how to dress, suitable backgrounds, how to address the camera, ensuring audience engagement and some of the technologies that enable it all to happen.  All of course presented from the perspective of a professional speaker.

In our role as creators of virtual and hybrid events, there was nothing particularly new or radical about this event, although for the audience in Washington it was quite a novelty. Where the interest lies for us, is in the fact that we were able to carry out a synchronous audio and video hook up without the expense of a cumbersome video conferencing unit at one extreme and without the vagaries and unpredictability of Skype at the other. Until recently these were really the only two practical options. One very expensive, the other just a bit scary and unpredictable!

What we used instead was a service called Zoom.us, which is essentially software video conferencing. Using this together with the hotels’ broadband connections (at both ends) and our regular BeThere Global hardware meant we lost none of our portability or speed of set up but were able to deliver something that would have been very complicated and costly not so long ago. What is exciting in terms of pushing the envelope for virtual events is that this same software allows the participation of up to 25 “callers” – or in our context “speakers”. With the right event design and careful management multi location virtual events are now an affordable reality for the mainstream conference market. This is fortunate, as we are increasingly being asked to provide exactly that!