BeThere Global Wins Competitive Pitch for PASS Summit 2012

PRESS RELEASE
Recording and streaming experts BeThere Global to record and stream content from the world’s largest conference for Microsoft SQL Server professionals.

PASS Summit 2012 takes place in Seattle, Washington from 6 – 9 November and is attended by over 3,800 SQL Server professionals. With over 120,000 members in 188 countries PASS (Professional Association for SQL Server) is dedicated to helping the Microsoft SQL Server community to connect, share and learn. BeThere Global’s success is based on three fundamental principles – the belief that all conference recordings should be:

  • Compelling to watch
  • Compatible with the widest possible range of playback devices
  • Easy to purchase

“BeThere Global proposed an integrated and creative approach to PASS to suit our ‘tech savvy’ audience. We’ve created PASS TV, a live stream broadcast of three 12-hour days of technical sessions with an overnight replay. It’s a great concept and one that we’re exited to be sharing with our members”

said Thomas LaRock, PASS VP of Marketing.

“People don’t want to wait for a DVD to be produced, packaged and mailed anymore. On-line delivery is immediate, sustainable and secure”

explains BeThere Global CTO Mark Buckland.

“Today a viewer can catch a seminar wherever they are – at home, in the office cafeteria, during their commute – whenever there is a little downtime. It’s like a trade journal or a book; they bring it along and catch up when they can.”

PASS TV will offer a breakfast show in the mornings, social media reports and check-ins, interviews with key presenters, exhibit hall visits, and other PASS programming. There will be simultaneous recording with HD video of the presenters and their slides in 6 rooms, plus HD slide capture in another 10 rooms. The Keynotes will also be live streamed.

BeThere Global CEO Martin Shepherdly adds:

“We are helping PASS get more value from its content by making it more available and more compelling to watch. We will deliver live and on-demand HD quality video programming that will attract and support PASS’s, members and sponsors. We are recording over 400 hours of content in 5 days of conference using a crew of 8 local videographers to support our international crew from New York and the UK.”

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