Latest article

VMWorld 2013 Europe took place at the Fira in Barcelona with more than 8,000 IT professionals attending. This is an event on a massive scale, spreading as it does across 3 halls with 24 separate rooms with over 200 educational sessions. We were delighted to be there to capture some of the conference content and working with our friends at Blitz Communications and the producers of the overall event, Jack Morton Worldwide.

It would seem logical to assume that the primary objective for VMWare was to get a greater return on their investment in the event by giving some of the content life beyond the event itself. Of course by engaging with a remote audience of “non-attendees”, there’s a fair chance some of them will decide to attend next time or otherwise ‘buy-in’ to the VMWare offer. At the same time of course they are giving the physically attending delegates the opportunity to revisit sessions, see sessions they missed or share them with colleagues; all adding value, developing and continuing the relationship with their customers, partners and prospects.

The BeThere Global team were contracted to record 29 of the sessions and post them to the VMWorld YouTube channel daily.

Just to make life interesting, the Spotlight Sessions selected for recording were taking place in different rooms! Our technician, working largely solo, had to be able to move the conference recording system to any one of the 24 session rooms and be up and running in less than 30 minutes.

The photo above shows the solution. We utilized a roving Conference Recording Cart with a robotic camera and redundant encoders that could be moved quickly and be recording within a few minutes of arriving in the room.

The content recorded was offered free to view on the VMWare YouTube channel and embedded in the VMWorld 2013 Spotlight Sessions page. The viewing statistics are impressive and show there is significant demand for this content; just one week after the event viewers had consumed over 730 hours of Spotlight Session recordings.

For demonstration purposes, we have created a page that shows just some of the Spotlight Sessions with Twitter comments alongside – an indication of the engagement the content has created for VMWare. Perhaps an indicator that recording the entire catalogue of 200 sessions might be a smart move next time!

By the way, the recordings on this page are hosted on YouTube. Try turning on the captions. If you speak any languages other than English try the translated captions.

 

 

Other recent articles

When it comes to creating hybrid events are organisers asking the right questions?

September 11th, 2013

Let’s start with the importance of ‘why’. I contend that it is more important to establish and clarify your objectives for a hybrid or virtual event, than for one that is purely face to face. “Start with Why”, is the …

How do you know if it’s working?

April 18th, 2013

Having worked in the world of conferences and events my entire working life (to date) I have seen many fads and fashions come and go. Sometimes these have been technology and gimmicks used for the sake of it – clients …

Profit from hybrid events (Part 1)

April 4th, 2013

Conference recording and web-casting are ideal ways to add value to your event because they: Allow members/staff/customers/prospects who cannot attend in person to participate. Give physical attendees access to all the concurrent sessions. Extend the availability of the content beyond …

Creating Hybrid Events

February 27th, 2013

As you know event planners are entrusted to create positive, informative and hopefully compelling events for their attendees, whether delivered on location or via the Internet. One of the many challenges they face is how to transform their event into …

When you look back, everything is different

January 31st, 2013

“Isn’t it funny how day by day nothing changes, but when you look back, everything is different?” This quote from C.S Lewis seems very apt regarding the huge variation there has been in the web casting projects we have been …