Mark published this on July 30th, 2014
Webcasts and conference recordings are a great way to get your message out to a much larger audience, including the media and news organizations. This press launch was viewed live by hundreds of industry representatives around the world. Events can by posted and shared on websites so that anyone can view them or they can be offered by “invitation only” where viewers must identify themselves in order to view. To help prevent password sharing we can require an individual’s social media credentials to log-in. Webcast can also be offered only to those connecting on the company’s internal network.
Associations and Trade Groups
Today on Facebook anyone can start a group that provides much of the same networking and information sharing that was once the exclusive domain of associations. Professional associations need to provide more services to attract and retain members so whether it’s sold to generate new revenues, posted on YouTube to educate and gain awareness or provided exclusively to attendees, conference recordings and webcasts deliver the groups message months after their events have ended.
Continuing Professional Education Providers
CPE often requires the audience to complete examinations before and or after the event to evaluate the learning experience. Here is a medical conference with in room and on-line audience polling. Polls, feedback and comments can be anonymous or tracked to each registered attendee. Feedback windows can be either open with cross chat allowed between viewers, similar to Twitter, or fully moderated with only the organizer being able to view the comments or republish them for the group.
Government and Non-Profits
In this clip from the TRB/National Academies of Science – Harbor Safety Committees meeting provides slide and presenter indexing that allows viewers to locate a particular presenter or slide instantly. Because we capture everything in real-time we don’t require the presentations in advance leaving your presenters completely free to develop and deliver their presentations as they see fit. We regularly provide webcasts for government, local councils, non-profits and education.
Building An Audience Using YouTube
Sustainability Live 2014 was the UK’s ultimate business event for energy efficiency, energy recovery, water and waste-water management. The keynote sessions were presented live and are available now on the Sustainability Live YouTube channel. This activity substantially raises their search engine ranking and overall visibility.
- More than 1 billion unique users visit YouTube each month
- Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
- Mobile makes up almost 40% of YouTube’s global watch time
- YouTube is available on hundreds of millions of devices
- 80% of YouTube traffic comes from outside the US
- YouTube is localized in 61 countries and across 61 languages
- Millions of subscriptions happen each day. The number of people subscribing daily is up more than 4x since last year
For this major software association our operator captures a live software demonstration. During the presentation he reconfigure the webcast screen to suit the content being presented. We can have full screen video of the presenter, the presenter in a window or the software demo full screen at its native resolution. The webcast “stage” is fully customizable to any configuration and can include logos, hyperlinks or messages from your sponsors. This real-time video switching alleviates the need for expensive post-production while providing the production values often missing from our competitors webcasts.
Remote Presenters Using Skype and Google+
In this example you will see how we employed SKYPE to bring presenters from around the world to the Event Camp, part of the Incentives, Business, Travel and Meeting Expo held in Abu Dhabi this spring. In this session “The Secrets of Virtual and Hybrid Event Marketing” the presenter will discuss how to get the most from your virtual event. BeThereGlobal.com provided HD cameras, microphones, bandwidth tests and production advice to the remote presenters before the event to assure flawless execution on the day.
Round Table Discussions
In this short clip from a medical investigator meeting we demonstrate how our operator uses robotic twin cameras and our own broadcasting software to capture round table discussions and add production value in real-time. This unique technology allows us to provide broadcast quality service and to do it at very reasonable rates.
Multiple Room Events
For the Medical Users Software Exchange we recorded the slides with audio from 104 sessions in 17 rooms. This is an economical way to record as it does not required a camera operator in the room. These recordings added value to attending the event as only paid attendees could view them.
Log in at MUSE 2014 International Conference
For this event the client required portable webcast systems that could be moved between fifteen rooms to cover the sessions that were most subscribed to. Our systems with their remote controlled camera and back-up encoder did the job perfectly. VMware uses YouTube to host events because they want the most eyes on their content, automated text transcripts, universal playback across all devices and availability around the world.
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