Archive for the ‘About BeThere’ Category

Beyond the canapes and cocktails

Tuesday, June 16th, 2009

Thanks for visiting BeThereGlobal.com.

If you haven’t gleaned from other pages on this site what BeThere is all about, let me explain a little.

BeThere is a new platform for video recording conferences and presentations and making them available over the web with no costly post production work. ‘Webcasting’ if you like, although in the past this term for many people has smacked of high cost, inflexibility and a lot of confusion. The BeThere solution is none of these!

Flexibility is everything

Flexibility
Flexibility is central to the many benefits our system offers. In a nutshell BeThere enables a conference or content owner to easily and simultaneously record both the live action (speaker, panel, Q&A etc.) and the on screen presentation in high quality video, ready to deliver over the Internet. We take a direct feed from the presentation computer, so no chasing speakers for their PowerPoints. If the presenter decides to surf the web, demonstrate software or run video content – whatever they do on the presentation computer – we capture it perfectly synchronized with their speech on video as one continuous Flash Video stream. This can be streamed live or on demand.

We believe the concept is set to reinvent the conference web casting market and the effects will be far reaching.

And this is the time for BeThere, with corporate travel budgets being cut and people thinking twice for environmental as well as cash reasons before getting on a plane or travelling anywhere, it was interesting to read an article posted  last week on the Daily Telegraph’s website  The article reports that the International Air Transport Association (IATA ) cites, alongside a continuing recession and rising fuel prices, improvements in video conferencing technology as threats to the airline industry! While web casting has a somewhat different application to video conferencing, the key benefit is similar; it enables a remote audience to virtually attend an event.

Of course the smart conference and event owners will not follow IATA’s lead and see this as a threat; rather it is an exciting opportunity to be embraced.

There is no way that the on-line or virtual experience of a conference or presentation will ever replace the experience of actually being there; rubbing shoulders with the movers and shakers, grazing on the canapés and soaking up the sponsored drinks receptions and those all important face-to-face conversations. But it does mean that the many interested people who, for any number of reasons, would not or could not have attended physically, are able to see, hear, benefit and learn from the content remotely.

This represents a vast opportunity for any forward thinking conference organiser or event owner. This is their chance to open up massive new audiences who otherwise would have been beyond their reach.

Beyond the physical experience,  web casting with BeThere represents a vast array of previously unimagined new opportunities.

Please watch this space and share in the excitement!